This slogan and design was a fun one I did a number of years ago. The slogan is a bit tongue-in-cheek.
Gravity is the force that keeps us grounded. One of the great thrills of mountain biking is flying through the air over obstacles and getting “big air”. There is a childlike pleasure and a pure thrill to mountain biking. Mountain biking is a great way to explore the great outdoors, stay fit, and have minimal impact on nature.