There is a childlike rush to mountain biking. There aren’t many experiences that match the exhilaration of flying through the air while getting some big air time extreme mountain biking. Anyone who is a serious adrenaline junkie can attest to that thrill.
Mountain biking is an activity that requires no special memberships, or expensive setups, and can be enjoyed virtually anywhere. I like to show the fun and excitement of the sport using atypical angles and vibrant lively colours.
The slogan is a tongue-in-cheek nod to the non-conforming roots of the sport and rebellion against the norms of its time. Forget the hassles of long security check lineups at airports and poor airline service for those ‘frequent fliers’ Air Miles, with all their limitations and blackout periods. Mountain bike ‘Air Miles’ involves no membership, frustrating crowds, or extensive travel in a post-pandemic world.